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Marketing principles and practice in public libraries in the United Kingdom and Republic of Ireland: a qualitative analysis of strategy development and implementation, including a comparative study of local authority leisure services

机译：联合王国和爱尔兰共和国公共图书馆的营销原则和实践：对策略制定和实施的定性分析，包括对地方政府休闲服务的比较研究

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A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.

机译：博士论文。提交，部分满足了拉夫堡大学哲学博士学位的授予条件。

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MacDougall Jennifer;
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Marketing principles and practice in public libraries in the United Kingdom and Republic of Ireland: a qualitative analysis of strategy development and implementation, including a comparative study of local authority leisure services

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