Backpackers have been distinguished by their demographics, motivations, behaviors, and activities. This transnational study proposes a value-activity model that examines the causal relationship among personal values and travel activity participation for backpacker tourists. Backpackers’ values, using a modified Rokeach values scale, and activities were measured using a questionnaire that was administered through Facebook and Lonely Planet’s Thorn Tree Forums. The structural equation model suggests that backpackers’ personal values can significantly influence the activities that they participate in, and the personal values of backpackers’ are hierarchical which in turn creates a hierarchical structure for the activities that they participate in.
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