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PHPI6 ADVERTISING IN RESPONSE TO NEW PRODUCT ENTRY: AN EXAMINATION OF THE STRATEGIC ROLE OF PHARMACEUTICAL ADVERTISING ON MARKET COMPETITION

机译：PHPI6广告对新产品的响应：药品广告在市场竞争中的战略作用的考察

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Kwong WJ; Norton EC;
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年度 2005
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PHPI6 ADVERTISING IN RESPONSE TO NEW PRODUCT ENTRY: AN EXAMINATION OF THE STRATEGIC ROLE OF PHARMACEUTICAL ADVERTISING ON MARKET COMPETITION

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