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A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role

机译：基于资源的营销能力，运营能力和财务绩效的观点：中介角色的实证研究

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Kamboj Shampy; Goyal Praveen; Rahman Zillur;
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年度 2015
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1. A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role [J] . Shampy Kamboj, Praveen Goyal, Zillur Rahman Procedia - Social and Behavioral Sciences . 2015,第1期

机译：基于资源的营销能力，运营能力和财务绩效的观点：中介角色的实证研究
2. A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role [J] . Shampy Kamboj, Praveen Goyal, Zillur Rahman Procedia - Social and Behavioral Sciences . 2015,第2期

机译：基于资源的营销能力，运营能力和财务绩效的观点：中介角色的实证研究
3. The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view [J] . Prithwiraj Nath, Subramanian Nachiappan, Ramakrishnan Ramanathan Industrial marketing management . 2010,第2期

机译：营销能力，运营能力和多元化战略对绩效的影响：基于资源的观点
4. Customer Involvement and New Product Performance: The Mediating Role of Marketing and Technological Capabilities [C] . Yen-Chan Chen, Hsien-Tung Tsai, Todd J.Arnold AMA Summer Academic Conference . 2020

机译：客户参与和新产品性能：营销和技术能力的调解作用
5. Strategic orientation, organization learning, holistic firm-level marketing capability and firm performance: A dynamic capabilities view. [D] . Patwardhan, Abhijit. 2009

机译：战略定位，组织学习，整体公司级营销能力和公司绩效：动态能力视图。
6. Ambidexterity in Social Capital Dynamic Capability and SMEs’ Performance: Quadratic Effect of Dynamic Capability and Moderating Role of Market Orientation [O] . Luanping Zhou, Michael Yao-Ping Peng, Lijin Shao, 2020

机译：在社会资本动态能力和中小企业的绩效方面的怀抱：动态能力的二次效应和市场导向的调节作用
7. The impacts of marketing and operations capabilities on financial performance in the UK retail sector: a resource-based perspective [O] . Yu, Wantao, Ramanathan, Ramakrishnan, Nath, Prithwiraj 2013

机译：营销和运营能力对英国零售业财务业绩的影响：基于资源的观点

A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role

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