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Innovative Marketing as a Tool for Building a Positive Image of an Institution of Higher Education and Increasing the Competitiveness of its Graduates – Analysis of the Functional Use of Projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlín and their Potential for Integration into the Teaching Process

机译：创新营销作为一种建立高等学校形象并提高其毕业生竞争力的工具-兹林TBU多媒体传播学院营销传播系项目的功能使用及其潜力分析整合到教学过程中

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Šula Tomáš; Banyár Milan;
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年度 2015
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1. Innovative Marketing as a Tool for Building a Positive Image of an Institution of Higher Education and Increasing the Competitiveness of its Graduates – Analysis of the Functional Use of Projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlín and their Potential for Integration into the Teaching Process [J] . Tomá? ?ula, Milan Banyár Procedia - Social and Behavioral Sciences . 2015,第2期

机译：创新营销是建立高等学校形象并提高其毕业生竞争力的工具-兹林TBU多媒体传播学院营销传播系项目的功能使用及其潜力分析整合到教学过程中
2. The Implementation of a Marketing Communication Strategy in Building an Institution’s Image: A Case Study in a Government Department Providing Distinguished Scholars’ Scholarships [J] . Dadang Munandar, Dwi Kartini, Sucherly, Australian Journal of Basic and Applied Sciences . 2015,第2015期

机译：在树立机构形象方面实施营销传播策略：以提供杰出学者奖学金的政府部门为例
3. The utilization of Internet marketing communication tools by higher education institutions(on the example of Poland and Ukraine) [J] . Artur Kisiolek, Oleh Karyy, Liubov Halkiv The International Journal of Educational Management . 2021,第4期

机译：高等教育机构利用互联网营销通信工具（在波兰和乌克兰的例子）
4. Improving Higher Education Institutions’ Innovative Teaching and Learning in Tanzania Through Information Communications Technology Tools [C] . Godfrey Isaac Mwandosya, Calkin Suero Montero, Esther Rosinner Mbise, International Conference on Intelligent and Innovative Computing Applications . 2018

机译：通过信息通信技术工具改善坦桑尼亚高等学校的创新教学
5. Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates - Analysis of the functional use of projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlin and their potential for integration into the teaching process [O] . Šula, Tomáš, Banyár, Milan 2016

机译：创新营销作为一种建立高等学校形象并提高其毕业生竞争力的工具-兹林TBU多媒体传播学院营销传播系项目的功能用途及其潜力分析整合到教学过程中

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