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The Effect of Advertisement Frequency on the Advertisement Attitude-The controlled Effects of Brand Image and Spokesperson's Credibility

机译：广告频率对广告态度的影响-品牌形象和发言人信誉的控制效应

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Chih-Chung Chu; Chang Chris; Lin Lee Wei-Chun; Yau-Nang;
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年度 2012
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1. The Effect of Advertisement Frequency on the Advertisement Attitude-The controlled Effects of Brand Image and Spokesperson's Credibility [J] . Chu Chih-Chung, Chris Chang, Lee Wei-Chun Lin, Procedia - Social and Behavioral Sciences . 2012,第2期

机译：广告频率对广告态度的影响-品牌形象和发言人信誉的控制效应
2. The Role of the Accent in Radio Advertisements to Ethnic Audiences Does Emphasizing Ethnic Stereotypes Affect Spokesperson Credibility and Purchase Intention? [J] . Ivanic Aarti S., Bates Kenneth, Somasundaram T. Journal of advertising research . 2014,第4期

机译：口音在向少数民族观众的广播广告中的作用强调种族刻板印象会影响发言人的信誉和购买意愿吗？
3. The Impact of Corporate Credibility and Celebrity Credibility on consumer Reaction to Advertisements And Brands [J] . Ronald E. Goldsmith, Barbara A. Lafferty, Stephen J. Newell The Journal of Advertising . 2000,第3期

机译：企业信誉和名人信誉对消费者对广告和品牌反应的影响
4. Product Quality and Advertisement Effects on Purchasing Decision Considering to Brand Image [C] . Hapsari Shinta Citra Puspita Dewi, Jun Surjanti, Sri Setyo Iriani International Conference on Social Sciences . 2018

机译：考虑到品牌形象的购买决策产品质量和广告效果
5. Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/Advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection. [D] . Lull, Robert Benjamin. 2015

机译：性和暴力行销吗？暴力广告，性程序和程序/广告一致性对品牌记忆，品牌态度和产品选择的影响。
6. Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation [O] . Kai Kaspar, Sarah Lucia Weber, Anne-Kathrin Wilbers -1

机译：与个人相关的在线广告：受众特征定位对视觉注意力和品牌评估的影响
7. Breaking Harmful Social Norms: the Effects of Norm-Breaking Advertisements on Brand Image [O] . Lundmarck Evelina, Löhr Janna 2015

机译：打破有害社会规范：打破常规广告对品牌形象的影响

The Effect of Advertisement Frequency on the Advertisement Attitude-The controlled Effects of Brand Image and Spokesperson's Credibility

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