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Managers' Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

机译：管理者对体育赞助对品牌资产影响的看法：赞助最重要的方面是什么？

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作者
Henseler J.; Wilson B.; Westberg K.;
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年度 2011
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1. Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity [J] . T. Bettina Cornwell, Donald P. Roy, Edward A. Steinard II The Journal of Advertising . 2001 ,第2期

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2. Are Brands Wasting Money On Sport Sponsorships? A New Look at Brand Personality, Brand Equity, and Official Sponsorship Effects [J] . Wakefield Lane, Wakefield Kirk, Keller Kevin Lane, Journal of advertising research . 2021 ,第2期

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3. An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention [J] . Chun-Hua Hsiao, Kai-Yu Tang, Yu-Sheng Su Frontiers in Psychology . 2021 ,第a期

机译：体育赞助的实证探索：体验营销，赞助满足，品牌股权和购买意向激活
4. THE IMPACT OF CUSTOMER PERCEPTIONS OF SPONSORSHIP ON BRAND IMAGE: THE CASE OF SPORT SPONSORSHIP [C] . Fang PoWen, Chang HsinHsin, Chuang ShuangShii Annual meeting of the Decision Sciences Institute . 2010

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5. Managing corporate brand image through sports sponsorship: Impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility. [D] . Kim, Kihan. 2006

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6. An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing Sponsorship Satisfaction Brand Equity and Purchase Intention [O] . Chun-Hua Hsiao, Kai-Yu Tang, Yu-Sheng Su 2021

机译：体育赞助的实证探索：体验营销的激活赞助满足品牌股权和购买意向
7. Adidas#039;s sponsorship of the New Zealand All Blacks: the relationship between brand image and brand equity in sports sponsorship [O] . Bibby D 2006

机译：阿迪达斯赞助新西兰全黑队：品牌形象与体育赞助品牌资产之间的关系

Managers' Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

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