A qualitative investigation of socio-cultural factors influencing binge-drinking : a multi-country study

摘要

Despite substantial investment by governments in social marketing campaigns and the introductionudof various legislative and supply controls on alcohol, the binge drinking phenomenon amongstudyoung people continues unabated in many countries and appears to be spreading to others. Thisudpaper examines drinking behaviour amongst university students from 50 countries across Europe,udNorth America and the Asia Pacific region and argues that more needs to be done in understandingudsocio-cultural factors. To date, little is known of the specific socio-cultural factors that are commonudin countries that have high drinking behaviour compared to countries that have moderate bingedrinkingudbehaviour. Using a marketing systems approach, this exploratory study identifies two keyudthemes that distinguish these countries, namely family influences and peer influences.