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Practising public relations in the global community of the 21st century : a comparison of business practices and culture in three world regions

机译：在21世纪的全球社会中开展公共关系：三个世界区域商业惯例和文化的比较。

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Non-Western practitioners across the globe instinctively attempt to implement Western-based public relations models and theories, often unsuccessfully, regardless of their surrounding environment. This paper reviews business practices and reveals that in Europe, company interests are a main priority, while in Asia, the line between business and personal relationships is extremely blurred. Cultural dimensions and topois were even more varied between the three regions. Implications for the adoption of Western models of public relations practice are discussed.

机译：不论周围环境如何，全球的非西方实践者本能地试图实施基于西方的公共关系模型和理论，但往往没有成功。本文回顾了商业惯例，并揭示了在欧洲，公司利益是重中之重，而在亚洲，商业和个人关系之间的界线却非常模糊。在这三个地区之间，文化规模和地形也更加不同。讨论了采用西方公共关系实践模式的含义。

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Gupta Chandni; Bartlett Jennifer L.;
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Practising public relations in the global community of the 21st century : a comparison of business practices and culture in three world regions

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