The processes of playing give games their central meaning and need to be at the heart of analysis of computer games – play is what animates this medium. To focus on this I want to go beyond assessing digital games in terms of the text - structural features, aesthetic features and functionality - and examine the social and economic engagements of the players. The social engagements of online games derive from a complex interplay between the rules and affordances of a game, the user's offline context, and the online social world created with other players. In this analysis the game 'text'(the boxed product loaded onto the computer) is only one element of a much larger and more open text created by playing. Gamers create content – both through the activity of playing, and through creating 'mods', new levels, new 'skins',new modes of play, that are often appropriated and used by the development companies. Emergent industry models implemented by this form of content creation bring into question the idea that there are discrete consumers and developers. This paper interrogates the boundaries 'old' media studies invoke, of producers, audiences, and text.
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