Embedding corporate social responsibility (CSR) with firm entrepreneurship : a contested exploration to advance corporate social entrepreneurship.

摘要

Corporate social responsibility (CSR) and entrepreneurship of firm both are widelyudresearched scholarly domains. CSR is simultaneously a contested yet widely acceptedudconcept in the academic and practitioner world. Creating shared value embedding social andudbusiness objectives together is more or less explored and adopted by the firms and known toudthe world. However, going beyond embedding social and business objectives for greaterudvalue creation is something which has not well explored thus far in the extant literature.udTherefore, this study builds on a hitherto ignored linkage in scholarly literature and businessudpractitioner media on how CSR can add wider nonfinancial value to organisations,udencouraging them to invest sustainably in social activities. Still CSR is often seen as frivolousudor as an act of profiteering whereas this study shows a genuine possibility that investing inudCSR can unlock not just novel opportunities for firm entrepreneurship, but a unique interfaceudthat can benefit business and society. The strategic footing of a firm, involving its vision andudvalues, plays a pivotal role in the entire process which influences the entrepreneurialudbehaviour of that firm. In order to make CSR more robust corporate social entrepreneurshipud(CSE) has emerged which accumulates three domains namely entrepreneurship, corporateudentrepreneurship and social entrepreneurship. CSE does not terminate CSR rather it putsudforward a more sustained CSR and creates potentials for opportunities for strategic andudentrepreneurial practices.