ANALYSIS OF FACTORS ASSOCIATED WITH DECISIONS INudPURCHASING WAYANG MOTIF LEATHER CRAFT (CHISELudDECORATION) BY FOREIGN TOURIST (CASE RESEARCH ATudCENTRAL INDUSTRIAL VILLAGE OF BANTUL REGENCYudYOGYAKARTA)

摘要

In meeting demands of tourism, local government and the people of Yogyakarta have been developing small and mediumudenterprises related to products of culture and customs of Yogyakarta. Craft shops (art shops) which sell wayang motif leatherudcrafts grow and thrive in the village of Panggungharjo Sewon, wukirsari Imogiri and Bangunjiwo Kasihan Bantul regencyudYogyakarta. So with these, researchers wanted to probe what factors are taken into account by consumers in purchasingudwayang motif leather crafts products (chisel painting) at the craft shops (art shop) in Bantul and which factors have the mostuddominant relationships in the decision to purchase them. In this research there are 9 (nine) independent variables (X) and 1ud(one) bound variable (Y), namely variable that affects or relates to other variables or that is investigated in terms of itsudimpact and relationship. Based on the data from the respondents in this research, there is potential increase of income forudresidents or people in Bantul Regency. Among others is by extending the market scope of the products to export orientationudas indicated that many foreign tourists from European and Asian countries show interests and purchase various kinds of theudproducts when they visited the shop in Bantul.