This study provides an empirical perspective of the influence of online health information search on patient co-creation in healthcare service delivery at the micro level. The study primarily sheds light on the influence of information seeking on the clinical encounter process and how this cumulatively impacts on the expected service outcomes. The following research questions are addressed: 1. How do patients search for information and what motivates them to seek health related information? 2. What impact does online information seeking have on patients’ engagement in healthcare clinical encounters? 3. How is co-creation modeled in healthcare to ascertain the cumulative effects of ICT on the expected outcomes at the micro level?
展开▼
