La convergencia narrativa en el periodismo móvil. Aproximación a la integración del contenido audiovisual en los productos nativos para iPad

摘要

This article offers results of a case study on six Ipad native publications with iOS operating system. The study has aimed to offer an approximation to the narrative possibilities that these journalistic apps encourage, along with the role that audiovisual contents play in these digital native products. This approach follows previous studies on the role of the audiovisual content in online and transmedia journalism (Salaverría, 2001; Micó y Masip, 2008; Tognazzi, 2012; Machado y Ferreira, 2012; Mayoral y Edo, 2014). Its main premise is that tablets offer a higher potential for distributing audiovisual content, in contrast with the extended idea about their appropriateness for reinventing print press (Díaz Noci, 2010; López García, Westlund y Silva, 2015).