La Inteligencia Competitiva en los procesos de internacionalización empresarial: Una guía de recursos de información para la empresa española y el periodismo económico

摘要

Information has become an essential part of any decision making process in a company and also of competitive intelligence. Economic Globalization and free market circulation have increased the number of international competitors. This situation leads to a broaden access to other markets in the world. This work describes the informational private and public resources that a company may need in order to access to any international market.