Planificación y Gestión Turística en destinos patrimoniales: el caso del Real Sitio de San Lorenzo de El Escorial (Comunidad de Madrid)

摘要

This article suggests like primary goal to know the protagonists, the strategies and the planning of the tourist management that are being carried out in a destiny of noticeable patrimonial nature as it is the Real Site of San Lorenzo de El Escorial. It is a place of great interest, because of its patrimonial value, its legal particularities and the fact that is located in the area of tourist influence of Madrid; these three reasons and the presence of a great number of competing destinies will imply a series of problems that will be only solved with the development of a balanced management which should guarantee its sustainability.