Pololos y medallas: la representación del deporte femenino en NO-DO (1943-1975)

摘要

This research analyses the women´s image in sports that oficial newsreel NO-DO reflect and promote in the period 1943-1975. The women´s image shown in this newsreeel reinforces all the stereotypes and the dominant discourse in two different key aspects: sports labeled as “for female” –women can take part in them and compete-, and sports labeled as “just for male” –women have an especific role here: be an spectator-. There are alike features in both spheres: there is just excepcionally equal informative treatment among genres, women´s image mainly focuses on the aesthetic aspect and newsreel use them as a comic relief when they appear doing sports.