Metáfora y tabú en anuncios en inglés entre 1920 y 1930

摘要

Metaphor and taboo in 1920-1930 advertisements in English. This article analyzes the lexico-grammar component and two dimensions of language (structure and system), as well as the use of structural, ontological and orientational metaphors in Kotex® advertisements in English in 1920-1930, applying Halliday´s systemic-functional grammar (2004) and Lakoff and Johnson’s (1980) approach to metaphors. A comparison is made between the metaphorical instantiation of the menstruation taboo in 1920-1930 and in modern times, showing that the conception has not been significantly altered.