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Considerations for transparent donation systems: proposing a new donation system for Indian orphanages

机译:透明捐赠系统的注意事项:为印度孤儿院提出新的捐赠系统

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摘要

Orphanages raise part of their operation funds through online donation sites which provide means for money transfer and provide basic information on donation usage and orphanage details. Yet, current donation sites are insufficient for donors who want to track their donations and the resulting outcome it caused. Through our research it became evident that donation sites lack transparency with regards to information on who specifically benefited from the donation money, for what end it was used, and how it impacted the targeted community. Upon researching various existing donation sites, we conducted a survey on 600 individuals, both donors and non-donors, to better understand the importance of transparency in donor motivation. A large number of donors in our survey were unaware of who their money helped and how it was being used. Many of these donors were also unsatisfied with the donation process and were therefore less likely to donate again. Our qualitative analysis on the data found that females with master‘s degree are the ideal demographic that cares about transparency and donates far more than other groups. We also performed usability testing on 12 participants to evaluate the effectiveness of current donation systems and effective ways to structure donation website layouts. Our finding suggests that donors cannot always find the necessary information on donation sites and that the page layout played a key role in this difficulty. By understanding the importance of transparency and web design, we present a restructured donation site with a user-friendly layout and accessible information. The goal of the donation system is to increase donor participation and promote a more active interaction between donors and orphanages. In addition to our recommended solution, we also point to the role of community participation for a sustained impact.
机译:孤儿院通过在线捐赠站点筹集部分运营资金,这些站点提供了汇款方式,并提供了有关捐赠用途和孤儿院详细信息的基本信息。然而,当前的捐赠地点对于想要跟踪其捐赠及其所导致结果的捐赠者来说还是不够的。通过我们的研究,很明显,捐赠站点在关于谁专门从捐赠资金中受益,捐赠目的以及捐赠对象的信息等方面缺乏透明度。在研究了现有的各种捐赠场所之后,我们对600名捐赠者和非捐赠者进行了调查,以更好地了解透明度对捐赠者动机的重要性。在我们的调查中,许多捐助者都不知道他们的钱是谁提供的,以及如何使用。这些捐赠者中的许多人也对捐赠过程不满意,因此不太可能再次捐赠。我们对数据进行定性分析后发现,拥有硕士学位的女性是理想的人群,他们非常注重透明度,并且比其他群体捐款更多。我们还对12名参与者进行了可用性测试,以评估当前捐赠系统的有效性以及构建捐赠网站布局的有效方法。我们的发现表明,捐赠者不能总是在捐赠网站上找到必要的信息,页面布局在此困难中起着关键作用。通过了解透明度和网页设计的重要性,我们展示了一个经过重组的捐赠网站,它具有易于使用的布局和可访问的信息。捐赠系统的目标是增加捐赠者的参与并促进捐赠者与孤儿院之间更积极的互动。除了推荐的解决方案外,我们还指出了社区参与对持续影响的作用。

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    Gooyabadi Maryam;

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  • 年度 2011
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