The Economic Advantage of Being the “Voice of the Majority”

摘要

This article analyzes price competition in a duopolistic newspaper industry, where politically differentiated newspapers compete in 2 distinct markets: circulation and advertising. Assuming that 1 of the newspapers represents the “voice of the majority,” the theory of the circulation spiral is investigated and whether the interdependence between newspapers' demands in the circulation and advertising markets favors the majority's newspaper to the detriment of the minority's newspaper is investigated.