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Lodging industry competitive strategies: Developing a multidimensional causal empirical model to test the relationship between strategy and performance

机译:制定行业竞争战略:开发多维因果经验模型以测试战略与绩效之间的关系

摘要

Over the past two decades, hospitality strategy researchers have made several attempts to develop models aimed at capturing the competitive strategies of hospitality firms. These efforts, although comprehensive in their own respect, were unable to verify the applicability of models proposed by Porter (1980) and Miles and Snow (1978) to the hospitality industry. The objective of this article is to develop a multidimensional causal model for the lodging industry, primarily using Porter (1980, 1985), that addresses the complexity and multivariate nature of relationships making up the strategy construct. This model, once tested, will provide lodging strategic business unit managers an overall strategic orientation as well as a resource allocation decision framework for their firms.
机译:在过去的二十年中,酒店策略研究人员进行了数次尝试,以开发旨在捕捉酒店公司竞争策略的模型。这些努力尽管就其自身而言是全面的,但却无法验证Porter(1980)和Miles and Snow(1978)提出的模型对酒店业的适用性。本文的目的是主要使用Porter(1980,1985)开发住宿业的多维因果模型,以解决构成战略构建的关系的复杂性和多元性。该模型经过测试后,将为战略业务部门经理提供总体战略方向以及他们公司的资源分配决策框架。

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