Previous research suggests that the positive effect of personal choice on intrinsic motivation is dependent on the extent to which the pervading cultural norm endorses individualism or collectivism (Iyengar and Lepper in J Pers Soc Psychol 76:349–366, 1999). The present study tested effects of personal choice on intrinsic motivation under situationally-induced individualist and collectivist group norms. An organizational role-play scenario was used to manipulate individualist and collectivist group norms in participants from a homogenous cultural background. Participants then completed an anagram task under conditions of personal choice or when the task was either assigned to them by an in-group (company director) or out-group (experimenter) social agent. Consistent with hypotheses, when the group norm prescribed individualism participants in the personal choice condition exhibited greater intrinsic motivation. When the group norm prescribed collectivism, participants’ assigned to the task by the company director were more intrinsically motivated. The implications of results for theories of intrinsic motivation are discussed.
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机译：先前的研究表明，个人选择对内在动机的积极影响取决于普遍的文化规范认可个人主义或集体主义的程度（Iyengar和Lepper in J Pers Soc Psychol 76：349-366，1999）。本研究测试了个人选择对内在动机的影响，这些动机是由情境引起的个人主义和集体主义团体规范下的。使用组织角色扮演场景来操纵来自同质文化背景的参与者的个人主义和集体主义团体规范。然后，参与者在个人选择的条件下或当任务由组内（公司董事）或组外（实验人员）社交代理商分配给他们时完成了一项七巧板任务。与假设一致的是，当小组规范规定个人选择条件中的个体主义参与者表现出更大的内在动机时。当团体规范规定了集体主义时，公司董事分配给任务的参与者具有更大的内在动机。讨论了结果对内在动机理论的影响。
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