NUURUL MAGHFIROH : AN ANALYSIS OF RHETORICALudTECHNIQUES OF OBAMA’S SPEECH IN THEudARCHIVE ARTICLEudSpeaking is the communication that most effective and efficient.udSpeaking is one of special ability that have by human. Therefore the conversationudarises as long as age human nation. Language and conversation arise when theudhuman express and convey his mind to other human. In the history of the worldudrhetoric or speech is the main instrument to influence the masses. Language usedudto convince others. Inability to use language, so it does not clearly revealudproblems or thoughts will bring negative impact in the life and work of a leader.udTherefore, for leaders, the rhetoric is an important tool to influence and controludover man. Because in society generally sought the leaders or influential people,udwho have skill in speaking terms.udWhile according to Wendy Olmstead (2006: 1) state that rhetoric as audpractical art of deliberation and judgment that can best be taught and learnedudthrough historically specific examples of argument and interpretation. Besides,udthe theory of Shel Leanne chosen to understand and help the process of analysingudthe data. There are the rhetorical techniques that focus to present the ideasudpowerfully are: Rhetorical Question, Conduplicatio, anaphora, epistrophe,udmesodiplosis, alliteration, asyndeton, polysyndeton, and tricolon. Whileudrhetorical techniques that focus enable to sway listeners are: procatalepsis,udnonrhetorical questions and juxtaposition.udThe Objective of the Research is to find out the rhetorical techniques ofudBarrack Obama‘s speech in the University of Indonesia about cooperationudbetween America & Indonesia countries in the archive article (time edition: 10udNovember 2010). This research is documentation analysis and the method used isudcontent analysis. The researcher herself as an instrument of this research. Theudtechnique of data analysis is data coding.udThe result of collecting and analysing the data show that the rhetoricaludtechniques used by Barrack Obama in his speech are Conduplicatio, anaphora,udepistrophe, mesodiplosis, alliteration, asyndeton, polysyndeton, tricolon,udprocatalepsis, and juxtaposition. But that most used the rhetorical techniques isudpolysyndeton by made a diagram of it.udPolysyndeton occurs when a conjunction, such as ―and‖ that is usedudbetween every word, clause, or phrase. It is used in the Barack Obama‘s speechudin the University of Indonesia about cooperation between America & Indonesiaudiiiudcountries in the archive article. Moreover, there are many rhetorical techniquesudthat are used by Barack Obama. It means that Barack Obama always useudrhetorical techniques in his speech, especially Polysyndeton are dominated theudrhetorical techniques in the research‘s object. In expanding linguistics research,udthere are many areas of rhetoric can be studied.
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