Developing products and services into complete concepts in airport industry - case studies

摘要

In this master thesis new complete concepts will be developed for the airport industry by combining and complementing the products and services of the participating companies and their business partners. The commercial utilization of this study can be carried out only after the master thesis. First a theoretical concept will be described. Applicable complete concepts will be created based on the theory and workshop events.The theory has been applied from innovation process theory, theory of combining products and services, business model theories, and partnership and alliance theories. Applicable parts for this industry have been used from these sources. An expanded theory base has been built from this material to combine products and services of the corporations. In addition, corporate driven concept development has been done in workshop events and by gathering customer feedback during the project.As a result, preliminary marketing materials have been created based on the case studies. Also as a result, the boundary conditions and the contents of international target market studies have been created by applying customer feedback from the project. The potential customers identified in these studies will be approached with the created marketing materials.The applicability of the complete concepts which combine products and services for international airport customers has been verified during the work. An applied concept hand book, in which conceptual development will be described from a corporate point of view, will be created based on the results of the master thesis.