Corporate culture in a multicultural context: Analysis of signs of speech connected to cultural metaphors

摘要

If we assume that a firm established in several countries has the same corporate culture, we can show that the expression of this culture is influenced by local culture. We draw inspiration from the work of Martin J. Gannon on cultural metaphors. This methodology used in our original approach is a lexicostatistic analysis of signs found in internal written documents expressing the corporate culture (internal papers and mission reports). Our study particularly concerns French firms in the service sector having subsidiaries in Senegal.