PERANCANGAN KOMUNIKASI VISUAL BERBASIS MULTIMEDIA PADA LEMBAGA PENYIARAN PUBLIK RADIO REPUBLIK INDONESIA PRO 2 SEMARANG

摘要

PRO2 Semarang is one of the programs that are owned by LPP RRI is dedicated to young people aged 12-25 years in particular. The design is done is designed a multimedia-based media for applications in dedicated gadgets more interactive interface design and creative, so efficient in terms of recognition PRO2 to the target audience, because many young people who use the gadget as a lifestyle. Visual communication is a multimedia-based activities to convey information visually, but by using multimedia technology, making it more complete, not only the display but also displays animated images and sounds that are grouped together in a single application. This is done especially PRO2 LPP RRI in order to further exist in the community in order to affect the interest of the listener in the listening PRO2 Semarang so also will affect ratting against competitors and LPP RRI PRO2 Semarang itself as the owner of the program with an existing LPP RRI stations in other major cities. Reaching the increasingly fierce competition with competitors, PRO2 raised new trends that are popular among the public and in use as a business opportunity in introducing PRO2 to the general public. Visual communication is done by designing interactive applications and gadgets that are easy to understand in any design that is made, but it also utilizes supporting media such as, design posters, billboards, banners, web, t-shirts, folders, mugs, pins, stickers. In the introduction of the concept PRO2 use word balloons in the form of origami, because the slogan of the PRO2 is the "Suara Kreatifitas".