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>The internet, strategy and performance: a study of Australian export market ventures
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The internet, strategy and performance: a study of Australian export market ventures
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机译:互联网,战略和绩效:对澳大利亚出口市场风险的研究
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摘要
This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. Data were gathered via a self-administered mail survey of 315 Australian firms involved in exporting. The findings indicate that, when the Internet was used for communication purposes and to provide the firm with a competitive advantage, it had a significant impact on export marketing performance. Firm-specific characteristics and export marketing strategy also had a significant impact on export marketing performance.
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机译:iExport Australia-为出口商提供以下服务的在线平台/应用程序:出口电子商务出口拍卖在线与服务提供商进行出口相关的服务请求和投标与服务提供商的集成与货运和货运的报价集成到政府机构和海关/边境的在线文件和电子提交澳大利亚– EDI / Web Services与GS1集成在一起,用于对出口工作台进行编号和条形码编码,以管理每个出口的所有与出口,交货和银行有关的任务出口相关的潜在客户和联系人管理出口市场AI和工具