Content Analysis As A Method For Measuring Exploitation And Exploration: Discussion With Example Application To The Worldwide Optical Library Industry

摘要

This thesis summarizes and reviews the empirical literature on organizational ambidexterity and compares four distinct approaches to measuring exploration and exploitation: patent-based measures, survey-based measures, accounting-based measures, and press-based measures. I argue that press-based measures can be an effective way to measure exploration and exploitation longitudinally. However, such measures must be tailored to specific industries, and therefore I suggest strategies and procedures for constructing valid and reliable press-based measures in a single industry context. I illustrate my arguments through a study of the worldwide optical disk industry.