This thesis provides an analysis of the results obtained from a survey in Guangzhou, China, where in August 2012, a one-year trial car ownership policy was implemented. This policy is a hybridization of the policies already established in Shanghai and Beijing, where there are auction and lottery processes for acquiring a new license plate. The thesis will focus on the perceived equity of the lottery and auction options, in correlation with different demographics of respondents, as well as people’s preferences with regards to the various aspects of the policy. Based on the obtained results, one of the main takeaways from this study is that the surveyed sample in Guangzhou has an overall marginal acceptance of the hybridized policy, and a stronger sense of equity towards the lottery option as compared to the auction. People’s acceptance and preferences are also more influenced by their perception of fairness of the auction process.
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