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SHORT TERM BRAND SHARE DYNAMICS IN A PROMOTIONALLY COMPETITIVE MARKET: THEORY AND ESTIMATION OF FULLY CONSTRAINED MARKET SHARE MODELS

机译：促销竞争市场中的短期品牌共享动力学：完全约束的市场共享模型的理论和估计

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Hozier George Chambers;
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年度 1979
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正文语种 en_US
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SHORT TERM BRAND SHARE DYNAMICS IN A PROMOTIONALLY COMPETITIVE MARKET: THEORY AND ESTIMATION OF FULLY CONSTRAINED MARKET SHARE MODELS

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