A Positive Future for Partnerships Between Multi-National Corporations and Non-Governmental Organizations

摘要

This paper looks at the changing relationship between Multi-National Corporations (MNCs) and Non-Governmental Organizations (NGOs). Though they have a troubled past, this relationship is changing into one of mutual benefit. Numerous successful partnerships have formed around the world in the last decade, with many of them focused on bringing Corporate Social Responsibility (CSR) into the mainstream business model. This paper will analyze two case studies of proven partnerships. The first case study is the partnership between The Home Depot and Habitat for Humanity. The second case study looks at the partnership between Starbucks and Conservation International. The foundation of the CSR analysis in this paper is an article written by Michael E. Porter and Mark R. Kramer titles "Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility" published in Harvard Business Review. It highlights key differences between "cosmetic" and "strategic" CSR, which are discussed in-depth in each of the case studies. Upon analysis, a look forward is given into the future of such strategic partnerships between MNCs and NGOs, and the role that CSR will continue to play in the global world of corporations.