Through exploring flow within the Stimulus-Organism-Response paradigm, this paper aims to add a new dimension to the existing online SOR model and thereby extend the theoretical and conceptual understanding of flow and the impact of web atmospherics, namely music, in an online fashion retail setting.ududA conceptual framework was developed based on prior literature, and an online survey was generated to test four hypotheses. The result to date suggests the presence of music is negatively associated with arousal/pleasure and arousal/flow. The full analysis is yet to be carried out, and this paper reports on the initial findings from the pilot study.
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机译：通过探索刺激-有机体-响应范式中的流量，本文旨在为现有的在线SOR模型增加新的维度，从而以在线方式扩展对流量和网络大气（即音乐）影响的理论和概念理解零售环境。 ud ud基于先前的文献开发了一个概念框架，并进行了在线调查以检验四个假设。迄今为止的结果表明音乐的存在与唤醒/愉悦和唤醒/流动负相关。全面的分析尚待进行，本文报告了初步研究的初步结果。
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