The survival and development of connected TV in the context of three network convergence in China from 2008-2015

摘要

With the development of digital technology, network technology and terminal technology, three network convergence (or triple play, referring to the way the telecommunication network, the broadcasting network and the Internet converge and develop together, connecting the three networks and sharing their resources in providing Internet access, TV and telephone services) is becoming more and more apparent in China from 2008 onwards. Chinese government has released a full suite of policies to promote the development of triple play. And triple play brings lots of convergence opportunities to the broadcasting, telecommunication and Internet. What does television, as one of the most important media, to make good use of triple play and to have a better future is the starting point and the objective of this research. This thesis analyses technical developments, management, market demand and the government policies influence on the development of television in the context of triple play in China, from 2008 to 2015. And it takes China Network Television (CNTV) as the case study; summarizes plenty of experiences and deficiencies. Moreover, it suggests development lines for the survival and development of connected TV in the context of triple play in China. The survival and development of connected TV in the context of triple play mainly involve contents and business, transmission channels, terminals and platforms and government supervision, etc. This research discuss questions such as, how to construct content and explore new business, how to develop transmission terminals and platforms, how to innovate management, how television can have a better development under the laws , the policies and the supervision of government. The suggestions included in the thesis to the survival and development of connected TV relate to the above four questions.