In order to contribute to the debate about social entrepreneurship, we take an empirical perspective and describe the phenomenon in Catalonia, Spain, during the financial crises of the early twenty-first century. For this aim, we conducted 43 in-depth interviews with social entrepreneurs, launched a web-based survey with 90 responses, and built a database with 347 organizations and/or ventures settled in Catalonia with an explicit social/environmental goal. The data show that many social/environmental initiatives emerged during the economic crisis, either as a self-employment alternative to unemployment, or as a commercial venture started by nonprofit organizations as a reaction to the reduction in public expense in this sector. In addition, the crisis fueled the emergence of ventures oriented to non-market exchange and social currencies. As a whole, we argue that this new reality can be conceptualized as the emergence of an unsettled Strategic Action Field where banks, business schools and public administrations alike promote the label of “social entrepreneurship” through awards and startup services, whereas other groups claiming the same social/environmental goals contest this market-oriented definition of the field
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