Auditory and visual effects on visual attention and on comprehension of electronic magazines. Study with eye tracker technology.

摘要

The aim of this study is to know how visual and auditory stimuli influence the visual attention of the electronic magazines and to study if this kind of stimuli influences the comprehension of the text. With the eye tracking technique, orthogonal design and regression model, this paper, analyzed the audience’s eye movement when reading Chinese e-magazine under visual and auditory stimulations. The findings obtained in this study reveal a better knowledge of the e-magazine reading behavior.