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Customer loyalty programs in fashion retail - a change from multichannel to omnichannel

机译：时尚零售中的客户忠诚度计划-从多渠道到全渠道的转变

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Klede-Schnabel Wanda; Bug Peter;
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1. Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness [J] . Gao Mengjia, Huang Lin Journal of retailing and consumer services . 2021,第Nova期

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2. Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty [J] . HYE-YOUNG KIM, JI YOUNG LEE, DOOYOUNG CHOI, Journal Relationship Marketing . 2013,第2期

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3. Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards [J] . Blanca Garcia Gomez, Ana M Gutierrez Arranz, Jesus Gutierrez Cillan Journal of retailing and consumer services . 2012,第5期

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4. The relationship between loyalty program and customer loyalty in retail industry: A case study [C] . Zakaria Ibhrahim, Rahman Baharom Abdul, Othman Abdul Kadir Innovation Management and Technology Research (ICIMTR), 2012 International Conference on . 2012

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5. Customers’ Perspectives of Omnichannel Retailing in Fashion Department Stores [D] . Kopot, Caroline. 2020

机译：全方位百货商店OmniCannel零售的客户的观点
6. Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty? [O] . Teresa Villacé-Molinero, Pedro Reinares-Lara, Eva Reinares-Lara -1

机译：多供应商忠诚度计划：影响客户的行为忠诚度吗？
7. The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industry: A Case Study [O] . Zakaria Ibhrahim, Rahman Baharom Ab., Othman Abdul Kadir, 2014

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Customer loyalty programs in fashion retail - a change from multichannel to omnichannel

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