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The Globalization of Beringer Blass Wine Estates

机译:贝林格·布拉斯葡萄酒庄园的全球化

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摘要

The Beringer Blass Wine Estates Corporation was created by the $1.5 billion purchase of U.S. based Beringer Wines Estates by Australia based Fosteru27s Brewing Group. Each firm, operating independently up to the time of their deal, had expanded in their industries through both internal growth via development of premium wine brands and external growth via acquisitions of new brands. In September, 2002, Walt Klenz, President of the wine operations of the firm, privately contemplated how to guide Beringer Blass towards its strategic goals in an industry that was rapidly consolidating on a global basis.
机译:Beringer Blass Wine Estates Corporation是由澳大利亚的Foster u27s Brewing Group以15亿美元收购美国Beringer Wines Estates创立的。每家在交易完成之前都独立运作的公司,通过发展高端葡萄酒品牌的内部增长和通过收购新品牌的外部增长,在各自的行业中不断发展。 2002年9月,该公司葡萄酒业务总裁Walt Klenz私下考虑了如何指导Beringer Blass在迅速发展的全球行业中实现其战略目标。

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