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A multi-attribute framework for determining the competitive advantages ofudproducts using grey-TOPSIS cum fuzzy-logic approach

机译:确定 ud竞争优势的多属性框架使用灰色TOPSIS暨模糊逻辑方法的产品

摘要

Competitive advantage (CA) is a manufacturing business idea thatudassists organisations to be at benefits over rivals by keeping additional customers andudexhibiting superior trade levels. Literature on prioritising measures and resources withudrespect to their impacts on competitiveness is interesting, important, promising butudlimited. However, CA decisions are confronted with factors to be prioritised havingudunequal importance. Additionally, data may be scanty and uncertain but qualityuddecisions must be made. Furthermore, factors employed to judge the CA ability ofudorganisations are disjointed and limited and do not often account for environmentalfriendlinessudin frameworks. Consequently, a new environmentally set of measuresudshould be included in frameworks containing combined grey-TOPSIS and fuzzylogic.udUsing the resulting framework, a case study approach, based on expertudjudgement was adopted to exemplify and articulate the concept embedded in theudapproach. Study results indicate framework application feasibility and validity inudpackaging manufacturing. The novelties of the paper are: (i) development of audcomprehensive CA method using greenness factors; (ii) addition of a case-based CAudmethod for the Nigerian manufacturing environment; and (iii) application ofudcombined grey-TOPSIS-fuzzy-logic framework for CA. The presented frameworkudmay serve as an effective CA implementation tool
机译:竞争优势(CA)是一种制造业务构想,通过保持更多的客户和抑制优越的贸易水平,大胆的组织可以从竞争对手那里获得利益。关于优先考虑措施和资源而不考虑其对竞争力的影响的文献是有趣的,重要的,有前途的但是有限的。但是,CA决策面临着具有同等重要性的需要优先考虑的因素。此外,数据可能很少且不确定,但是必须做出质量不确定的决定。此外,用于判断组织的CA能力的因素是相互联系和有限的,并且通常不考虑环境友好性/ udin框架。因此,应在包含灰色TOPSIS和模糊逻辑组合的框架中包括一套新的环保措施。 ud使用由此产生的框架,采用基于专家判断的案例研究方法来举例说明和阐明嵌入在“ udapproach。研究结果表明框架应用在包装生产中的可行性和有效性。该论文的新颖性是:(i)利用绿色因子开发一种全面的CA方法; (ii)为尼日利亚的制造环境添加了基于案例的CA udmethod; (iii)将灰色组合的TOPSIS模糊逻辑框架应用于CA。提出的框架 ud可以用作有效的CA实施工具

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