Out of all the professionals involved in the built environment, the most misunderstood is theudProfessional Builder. To avoid the dearth of the profession and ensure a sustainable profession,udthe study as a social judgment aims to assess the building profession in the eyes of futureuddecision makers in Nigeria. Through a purposive sampling method, a structured questionnaireudwas distributed to two hundred and thirty-six (236) final year students of selected private andudpublic universities in Lagos and Ogun state, Nigeria, termed as future decision makers. UsingudSPSS 17.0, descriptive and inferential statistics test such as Mean Score, Analysis of Varianceudand Factor analysis were used for the study. The results of this study indicated that futureuddecision makers in the selected institutions in Nigeria had very little awareness of major andudevolving roles of the professional builder. In conclusion, two (2) major areas can influence theudpopularity of the profession which are the Student/Professional builders’ participation and theudProfessional Associations. The study developed a framework to ensure the sustainability of theudprofession by influencing the awareness level of future decision makers.
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