Looking at market leader companies in their segments, such as Companhia Singer, we are not always aware of their trajectory. Which strategies were responsible for their growth? Have they used advertisements since their foundation? This study aimed to observe marketing strategies (brand building, product, sales condition, sales promotion) in early Singer machines adverts in press from Pará and to examine how they used marketing and branding techniques similar to the ones known today.The corpus is composed of Singer machines ads published in Belém, Pará, from 1850 to 1870 in the following newspapers: Diário do Gram-Pará, Diário de Belém, O Liberal do Pará and A Província do Pará.
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机译：查看其细分市场中的市场领导者公司，例如Companhia Singer，我们并不总是了解他们的发展轨迹。哪些策略对其增长负责？自成立以来，他们是否使用过广告？这项研究旨在观察来自Pará的早期Singer机器广告中的营销策略（品牌建立，产品，销售状况，促销），并研究它们如何使用类似于当今已知的营销和品牌技巧。歌手机器广告刊登在1850年至1870年在帕拉贝伦的以下报纸上：DiáriodoGram-Pará，DiáriodeBelém，O Liberal doPará和AProvínciadoPará。
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