Point of view to social responsibility understanding from social media (Facebook sample)

摘要

Especially because usage speed and usage extensity of the internet spreads on the base in the all parts of our life, it is transferred into a different area to create awareness in social responsibility activities of mutual consumer-producer axis, to increase the dignity of business organization before the potential and current customers and to create a social awareness.In this study, news published within the year of 2013 related with the enterprises taking place in first five according to 8th “Corporate Social Responsibility Leaders” research data realized by Capital Magazine in Turkey with GfK Turkey in the year of 2013 in relation with the social responsibility projects taking place in Facebook were analyzed with quantitative content method.