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Principles and guidelines for developing implementation methodology of Customer Relationship Management (CRM) systems

机译:开发客户关系管理(CRM)系统实施方法的原则和准则

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摘要

The implementation of CRM systems has becomeudvery necessary for organizations in order toudeffectively manage their relationships with the customers.Unfortunately, it has faced various failures in different industries. Besides, the existence of implementation methodologies or frameworks that guide the successful implementation of CRM systems are still lacking. In response to that, this paper aims to critically review the methodologies of the existing implementation of CRM system and to comprehensively suggest a set of principles and guidelines for the successful implementation plan of CRM systems.In accordance, this paper compares three most famous CRM implementation methodologies; CRM-iris methodology, CRM-sixudsigma methodology, and Jun-Wu methodology. As a result, a set of implementation principles and guidelines are suggested to be taken into consideration in the implementation of CRM systems.These principles and guidelines could be tested empirically in the future for the generalization purposes.
机译:CRM系统的实施对于组织来说变得非常必要,以便有效地管理其与客户的关系。不幸的是,它已经遇到了不同行业中的各种失败。此外,仍然缺少指导CRM系统成功实施的实施方法或框架。为此,本文旨在批判性地回顾现有CRM系统的实施方法,并全面提出一套成功实施CRM系统计划的原则和指导方针。最后,本文对三种最著名的CRM实施进行了比较。方法; CRM-iris方法,CRM-6 udsigma方法和Jun-Wu方法。因此,建议在CRM系统的实施中考虑一系列实施原则和准则,这些原则和准则可以在将来出于普遍化的目的进行实证检验。

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