Facebook, YouTube and Instagram: Exploring their effects on undergraduate students’ personality traits

摘要

Research presented in this article examines the effects of social media usage on Norman’s (1963) five-factor personality traits. Drawing upon the Five-Factor Model of personality traits, a research model that examines the effect of social media on personality traits was developed.The validated model provides evidence of the effects of Facebook, YouTube and Instagram usage on Extra version, Conscientiousness, Agreeableness, Neurotic ism and Openness to Experience.