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Performance evaluation and indices of cyber cafe business: a factor analytic approach

机译:网吧业务绩效评估与指标:一种因子分析方法

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摘要

The advent of the World Wide Web has opened up a new vista of opportunities for investment in the Information Communication Technology (ICT) industry. In recent years, the cyber café business has attracted considerable investment, providing job opportunities for many people. On the other hand, it has also been observed that some hitherto vibrant cyber cafes are also closing down due to the fact that they could not break even. This study, is therefore, aimed at identifying the factors/indices that could enhance the performance of cyber cafes. A total of 250 users of cyber cafes in Akure, Ondo State, Nigeria were randomly selected and a structured questionnaire was administered on them. Data collected was analysed using factor analysis by principal component. The result revealed that four factors, namely quality of hardware, speed of processing, cost, and reliability of service are the major factors that influence users’ patronage. It is therefore recommended that investors and would-be-investors in the cyber cafe business should pay attention to these facors in order to enhance the success of their investment.
机译:万维网的出现为信息通信技术(ICT)行业的投资开辟了新的机遇。近年来,网吧业务吸引了大量投资,为许多人提供了就业机会。另一方面,还观察到一些迄今充满活力的网吧也因无法收支平衡而关闭。因此,本研究旨在确定可以增强网吧性能的因素/指标。随机选择了尼日利亚翁多州阿库雷市的250个网吧用户,并对其进行了结构化问卷调查。使用因子分析按主要成分分析收集的数据。结果表明,硬件质量,处理速度,成本和服务可靠性这四个因素是影响用户光顾的主要因素。因此,建议网吧业务的投资者和准投资者应注意这些事项,以提高其投资的成功率。

著录项

  • 作者

    Adebayo Oluwadare Samuel;

  • 作者单位
  • 年度 2008
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  • 原文格式 PDF
  • 正文语种 {"code":"en","name":"English","id":9}
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