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Pengiklanan bidang kepakaran peguam: Keperluannya dalam membantu bakal klien memilih peguam

机译:广告专业律师:需要帮助潜在客户选择律师

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摘要

In the context of advertising by lawyers, it is the obligation of the legal profession to educate the public, especially those who are in the middle and low income group, of the existence and availability of legal services to help them solve legal problems.Thus, advertisement by legal services should contain information relevant to the public domain.However, in view of the publicity rules governing the legal professions Malaysia, the information which can be advertised are largely limited to attorney bios and details about the firm and the firms’ partner.Information which must be made know to the public eg; thoseudwhich may help the public to compare the services in the market and choose the services of lawyers which are appropriate to their needs, cannot be advertised.One is the information on the areas of expertise of lawyers.Based on content analysis method, this paper discusses the restrictions to advertise areas of expertise as contained in the rules governing the legal profession publicity Malaysia, and to make comparisons with the regulations in force in the United States, the United Kingdom (England & Wales) and Australia (New South Wales).Based on simple sampling, questionnaire to survey public perception andudcounsel regarding this issue were distributed and the findings were presented in a descriptive manner.The results showed that the majority of the lawyers and the public have a perception that the information about the field of expertise is the appropriate information to be advertised by a lawyer.Finally, the authors suggest that the method of advertising on the areas of expertise that should be enforced by the Bar Council.
机译:在律师做广告的情况下,法律专业人士有义务教育公众,尤其是中低收入群体的公众,了解法律服务的存在和可用性,以帮助他们解决法律问题。法律服务部门的广告应包含与公共领域相关的信息。但是,鉴于有关马来西亚法律界的宣传规则,可以进行广告宣传的信息主要限于律师简历以及有关公司及其合伙人的详细信息。必须向公众公开的信息,例如;那些可能有助于公众比较市场上的服务并选择适合其需求的律师服务的广告,这些都无法进行广告宣传。其一是关于律师专业领域的信息。基于内容分析的方法,该文件讨论了马来西亚法律职业宣传规则中所包含的广告专业领域的限制,并与美国,英国(英格兰和威尔士)和澳大利亚(新南威尔士州)的现行法规进行了比较在简单抽样的基础上,分发了问卷调查表以调查公众对这个问题的看法和知识,并以描述的方式介绍了调查结果。结果表明,大多数律师和公众都对有关该领域的信息有看法专业知识是律师应刊登的适当信息。最后,作者建议在电子领域进行广告的方法律师协会应执行的xpertise。

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    Mohamed On Harlina;

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  • 年度 2014
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