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Corporate social responsibility and corporate social innovation: a conceptual understanding

机译:企业社会责任与企业社会创新:概念上的理解

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摘要

In decades, various organizations worldwide engaged with Corporate Social Responsibility (CSR) in order to show their corporate commitments and responsibilities towards societies at large.Theseudcommitments and responsibilities are coming from monetary and non monetary resources for example cash, equipment’s and human resources whom are used for social purposes and activities that leads to a betterment of society and also to improved organization reputation.However, in today’s knowledge and innovation led economy, organizations can no longer affords to get involve in charity and community services merely to fulfill social return without having any sort of economic payoffs.This situation warrants organizations moving beyond CSR to Corporate Social Innovation.This paper explores conceptual understanding between CSR and Corporate Social Innovation.CSR is a traditional philanthropy and old paradigm which is somewhat no longer sufficient in coping with current economic situation.Hence, this paper provides an insight and suggests that corporate social innovation as an emergence new paradigm that perhaps could provide a comprehensive representation in the era of knowledge and innovation led economy that will leads to real change in improving the well-being of people’s life, enhance economic and technological growth.Furthermore, this paper also highlighted knowledge resource is the mostudsignificant resource of Corporate Social Innovation.
机译:几十年来,世界各地的各种组织都在履行企业社会责任(CSR),以表明他们对整个社会的企业承诺和责任,这些 udcommits和责任来自货币和非货币资源,例如现金,设备和人力资源。用于社会目的和活动,以改善社会状况,并改善组织声誉。但是,在当今知识和创新为主导的经济中,组织不再能够仅仅为了实现社会回报而不能参与慈善和社区服务这种情况需要组织从企业社会责任转向企业社会创新。本文探讨了企业社会责任与企业社会创新之间的概念性理解。企业社会责任是传统的慈善和旧范式,在某种程度上已经不足以应对当前的经济状况。因此这篇论文提供了一个见解,并建议企业社会创新作为一种新兴的新范式,也许可以在以知识和创新为主导的经济时代提供全面的代表,这将导致改善人们生活,改善经济的真正变化。此外,本文还强调了知识资源是企业社会创新中最重要的资源。

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