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The mediating role of market orientation on entrepreneurial orientation, absorptive capacity and technological innovation capabilities

机译:市场导向对企业家导向,吸收能力和技术创新能力的中介作用

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摘要

The present study purposes to examine the mediating role of Market Orientation in its nexus among Entrepreneurial Orientation, Absorptive Capacity and Technological Innovation Capabilities among construction SMEs in Kurdistan region of Iraq.Due to the critical role of SMEs in construction industry for the reconstruction of Iraq in general and Kurdistan region in particular, the purpose of present study is to determine whether the Market Orientation has a mediating role in its relation with the examined variables, so as to examine that, the model of present study was developed.To validate the proposed model, self-administered questionnaire were conducted to gathering data from SMEs owners in Kurdistan region of Iraq, 249 questionnaires returned and used for statistical analysis Out of 278 distributed.The outcomes of present research reflect that both of Absorptive Capacity and Entrepreneurial Orientation have significant effect on Technological Innovation Capabilities. Furthermore, the outcomes of present study assert that the Market Orientation has a partial mediation mechanism in the nexus between Absorptive Capacity and Technological Innovation Capabilities.
机译:本研究旨在探讨市场导向在其关系中在伊拉克库尔德斯坦地区建筑业中小型企业的创业导向,吸收能力和技术创新能力之间的中介作用。由于中小企业在建筑业中对伊拉克重建中的关键作用总体而言,特别是库尔德斯坦地区,本研究的目的是确定市场导向是否在与所考察变量的关系中起中介作用,以进行研究以建立本研究模型。进行了自我管理的问卷调查以收集伊拉克库尔德斯坦地区中小型企业所有者的数据,在分发的278份问卷中,有249份问卷被退回并用于统计分析。技术创新能力。此外,本研究的结果断言,市场导向在吸收能力和技术创新能力之间具有部分中介机制。

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