Advertising, Marketing, Public Relations and contemporary News: in these potentially powerful forms of cultural communication whose voices do we hear and which of these voices command most attention? This special edition of the Journal of Promotional Communication offers some tentative answers to these important societal questions.ududThus in this issue the subject of voice and both its re-presentation and representation are addressed and rightly afforded critical importance within the realms of media communication and culture. As Couldry (2010) argues, voice is fundamental as a process by which individuals can give their accounts, but vitally, he also refers to the idea of voice as a value too. That is to say we can understand much about broader societal values through nuanced appreciations of types of voices heard and the levels of being heard. In this special issue we are most interested and concerned with the voices we do not hear and those we hear framed in a manner that reduces their authority.
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机译：广告，市场营销，公共关系和当代新闻：以这些潜在强大的文化传播形式，我们听到了谁的声音，并且哪种声音最受关注？本期《宣传传播杂志》为这些重要的社会问题提供了一些初步的答案。 ud ud因此，在本期中，声音及其主题的表达和表示都得到了解决，并且在媒体领域中应有的重要性至关重要。交流和文化。正如Couldry（2010）所说，语音是个人陈述自己的一个基本过程，但至关重要的是，他也将语音这一概念称为价值。就是说，通过细微地理解所听到的声音的类型和所听到的水平，我们可以了解更广泛的社会价值。在本期特刊中，我们最感兴趣并且最关心的是我们所听到的声音以及我们听到的声音以降低声音权威性的方式被框起。
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