Mídia e produção de sentido: a reconfiguração da indústria da música e as estratégias discursivas da associação cultural DoSol

摘要

This dissertation aims to analyse discursive strategies from Dosol in order to understand thepresent elements to keep its audience and the marketing activities. Based on French line ofdiscourse analysis We look into the articles posted on its website at http://www.dosol.com.brwithin 2010 and We foment dialogues among music, media and communications researchers.Participant observation is slightly used on the critical perception and views of researchedobject to confront situations and step up, with theorists, the major part of closing remarks. Theobtained results indicate a website speech paved on afirmative policies and social capital,trying to keep/seduce its audience with the efect of the intended credibility meaning. Theeconomic factor wanders the speech so often that the speaker assumes a entrepreneur/culturalproducer. As a niche market, Dosol assumes a main role in music industry for releasing theregional and local cultural production. On the other hand, it is noticeable that its sustainabilityand media visibility, as it is seen today, depends on the laws tor promote Culture, whatdenotes a lack of a regional cultural policies to medium and long term at Rio Grande doNorte