Disneylandização e cidade criativa: pesquisa etnográfica sobre a festa de Santa‘Ana, em Caicó-RN

摘要

The urban transformations occurred from 1980 has changed the dynamics of cities. Creativity became to have a leading role in the economic, social and cultural development. In this sense, the research aims to analyze and compare the creative city concepts and disneylandization from the cultural production during the festival of St. Anne of Caicó/RN, in the Potiguar Seridó region. In order to give support to work, we take a theoretical and methodological basis of the concept of creative city used by Charles Landry and Elsa Vivante, as well as the disneylandization proposed by Alan Bryman and Michael Sorkin. The methodology used was ethnographic approach that focuses on particular field of work for a period, in which are collected empirical data through observation and interviews, in addition to the field diary and photographs that help in everyday analysis and object culture study. Thus, the methodological approach used in the study is qualitative. Finally, we take the premises that both the creative city when Disneylandized city are developing from references to symbolic, creativity, thematization, the performatic work, hybrid consumption, merchandising and control and safety, even if those dimensions are more significant in some than in others. Thus, is concluded that, Caicó is a creative city and can be observed in public spaces their creative potential through the promotion of socio-cultural events, public planning to incorporate culture as an important aspect in supporting and promoting the creative and organizing public spaces, creating an environment conducive to relationships and experiences that facilitate cultural development, that will not last only for the period of Sant'Anna Festival, but that remains all year round. However, even though Caicó is not a Disneylandized City this festive period, we can consider the Tourist Complex St. Anne Island as a permanent space of Disneylandization. Finally, nevertheless, there is the dimension of interconnection between Creative City and Disneylandized City, is the thematization of public spaces, which is embedded in culture and creativity promoted in the city of Caicó-RN, during the patron saint of the festival.